Take 5 Video Series
Take 5 Video Series
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Live Stream Events
Toyota Virtual Washington
Virtual Washington
The Policy Drivers Podcast
The Policy Drivers Podcast
Dragon Quest Coins
Dragon Quest
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Matching Games

What is Toyota Policy Drivers?

We are a community of 10,000 Toyota team members across America. Policy Drivers work together to protect and promote Toyota and the U.S. auto industry. Our mission is to tell Toyota’s story to lawmakers.

Policy Drivers are empowered to:

  • Take action by sending letters in just a few clicks to your elected officials on issues impacting our business;
  • Stay informed through videos, podcasts, interactive educational games and town halls -- all made exclusively for you; and
  • Learn more about the politics and policy that affect our company.

It’s free. It’s voluntary. It’s a way to make your voice heard. Join today.

Join Policy Drivers

How Grassroots Advocacy Works

  1. Communicate with your elected officials

  2. Learn more about politics and policy

  3. Earn points for taking action

  4. Impact legislation that impacts you

  5. Be part of the Policy Driver community

Join a Strong Community with Big Influence

Government policies can have a dramatic impact on the competitive landscape of our business. We need to make sure that we are a part of the discussion. With a community of thousands of Toyota team members, Toyota Policy Drivers make an impact through our collective voices.

Together, we share the Toyota story with lawmakers across the country, consistently influencing policy across the nation.

As a Policy Driver and an executive, I've seen the impact this program has made firsthand in Washington. But it only works because team members—like you—join. Working together, Policy Drivers protect and promote our company and our industry. What are you waiting for? Join us today.

Chris ReynoldsExecutive Vice President and Chief Administrative Officer, Corporate Resources, TMNA
Headshot of Chris Reynolds

Gain Access to Exclusive Benefits

Through Toyota Policy Drivers, we have access to a host of unique resources. From podcasts and videos to games and virtual town halls, there are many ways you can stay involved and informed. As a Toyota Policy Driver, you’ll be able to earn points for your involvement and take action on issues that matter.

It’s a fun and entertaining way to get insider access into what’s driving politics and policies that impact Toyota and you.

Policy Drivers is an opportunity for us as a company to be united in one voice in things that matter to us as a company, our team members, our customers, our dealers, and our suppliers. And this provides a platform to unify us and amplify our voices.

Terri Von LehmdenVice President, Human Resources, TMNA
Headshot of Teri Von Lehmden

Policy Drivers in Their Own Words

As a technician, having a fun, interactive website where folks can learn and be educated via gamification is just off the charts. I’m sold with how we engage.

I feel like I am part of a community - we are a group of people who are making things happen, and we’re doing it by using our own voices.

You can go as far in as you want or sit on the banks as much as you want - it’s really up to you, and there’s no pressure. But for me, the education and understanding of what we, as a company, are doing, is what I really connect with on a personal level.

I had the opportunity to travel to Washington, D.C., along with other executives here at Toyota to share our message. To be in the room and to share our vision and to have that connection and camaraderie was like no other - it was Policy Drivers at its finest.

The team makes it so easy for us to send out emails to our Congress members, and I have had the opportunity to hear back on several of those emails.

The one issue that truly hits my heart is cybersecurity and data privacy because it comes with trust. We want to be strongly engaged to make sure that we protect consumers and our own team members.

Frequently Asked Questions

Toyota Government Affairs developed this free and voluntary grassroots program to raise awareness of important legislation and to allow Toyota team members to contact their lawmakers on issues that are important to the long-term success of our company. Elected officials are greatly influenced by local voters when they hear from them.

Our goal is to maximize our team members’ ability to influence legislation that impacts our business and the auto industry while allowing our team members the opportunity to learn more about the legislative process and stay informed on the politics and policy impacting our business.

A few times a year, Policy Drivers will receive a “Call to Action” email with a brief explanation about an important issue pending before U.S. Congress or a state legislature explaining the company’s position on the issue. A draft letter is provided for you to personalize if you wish and email to your elected official outlining Toyota’s views. If the issue is not one you wish to support, you are not obligated to respond to the “Call to Action.”

Grassroots outreach involves constituents, or voters, contacting and establishing relationships with their state and/or federal legislators regarding issues of importance to them. It is an extremely effective way to lobby, as state and federal legislators are particularly responsive to their constituents’ concerns and opinions, and as such, Toyota team members wield tremendous power.

The draft letters generated from the Policy Drivers website will include your home mailing address to identify the appropriate elected official’s constituency services office in Washington, D.C. This is a key element to the success of the program because it identifies our team members as constituents to the elected official, and hearing from constituents is extremely important to legislators.

All salaried Toyota team members from TMNA, TFS and the NAMCs may be eligible to join. If you’re unsure or have questions, contact policydrivers@toyota.com.

Toyota Policy Drivers is a completely voluntary program. Participation or non-participation will not impact your job or performance review.

Those who volunteer are able to participate during regularly scheduled working hours as indicated in the Toyota Policy Drivers User Agreement. Participation in calls to action will require no more than a few minutes of your time a few times a year. Overtime is not authorized for participating in the Toyota Policy Drivers program.

Toyota Policy Drivers have worked carefully with TMNA and TFS IS management teams to verify its practices, and procedures concerning the handling and safekeeping of team member data are fully compliant with Toyota’s data security standards.

Our Government Affairs team, with the support of our North America executive leadership team, continuously reviews business and policy issues that are important to our company and determines Toyota’s grassroots strategy, issues, and position. When an important public policy issue is brought before the U.S. Congress or a state legislature that impacts our business, the Toyota Government Affairs team will work closely with our internal experts.

All Calls to Action are voluntary. If you have an opposing view, you are not obligated to respond to the Call to Action. Toyota values the individual beliefs of our team members, and you are free to exercise your constitutional rights outside of Toyota Policy Drivers. You may either refrain from responding to the Call to Action, or a link will be provided on all Call to Action alerts allowing you to opt out at any time.